MUMBAI: DDB Mudra Mumbai unveiled its new TVC for Big
Bazaar's campaign Mahabachat- Ab Paise Ka Power Badhega
(which includes sales and discounting schemes) in Hindi.
The 30 second ad film, produced by Whodunit Films and
directed by Anand Karir, has been created for the brand's
six day event and is being broadcast before Independence
Day which showcases people buying huge volume of products
because of its scheme.
According to the brand its challenge was to attract
customers who are reducing their spending due to increasing
inflation. The brand is eyeing such customers on Independence
Day whose wallet has been shrinking.
Talking about the TVC, DDB Mudra Mumbai senior creative
director Anand Karir said, "In today's time, the
consumer is constantly feeling that the value of the
rupee is dipping and hence everything is becoming more
and more expensive. Our idea was to communicate to the
customer that Mahabachat, with its offerings at rock
bottom prices, is here to pump up the power of their
money. The jingle "Har koi Raaj karega, dil ki
aaj karega..." complemented by shots of people
who have shopped for insane amount of stuff from Big
Bazaar attempts to communicate the same in a simple
and engaging manner."