Venkatesh Kini, currently VP-marketing - Global Juice, has been
appointed as the senior vice president for India region.
ensure complete and end-to-end focus on the business, all the three
core pillars of business growth -- Franchise Leadership, Consumer
Marketing and Customer and Commercial Leadership -- will report
Neeraj Garg, currently VP providing franchise leadership support
to Company Owned Bottling Operations (CBO) in India will assume
the responsibility of SWA region and Juice business.
these executives will report to Coca-Cola India and SWA Business
Unit , president Atul Singh.
changes in the designation are a part of realignment of the company's
India and South West Asia Business Unit comprising key markets -
India, Nepal, Bhutan, Bangladesh, Sri Lanka and Maldives has announced
a new operating structure in keeping with its business priorities.
1 October, the Business Unit will organise around two major operating
regions: India region and South West Asia (SWA) region constituting
of the potential markets of Bangladesh, Sri Lanka, Nepal, Bhutan
"India is one of the key growth markets for The Coca-Cola Company
and the Business Unit's role is critical to the Company achieving
its 2020 Vision. We have been growing for the last 24 quarters and
the India market is now amongst the top 7 markets for the Company.
As we move into the next phase of our journey, we have a solid foundation
and necessary momentum in our business. This is the time to take
the next step in our evolution. We now need to have the scale and
resources to capture latent growth across the Business Unit. Also,
keeping in mind the market realities, we need to be more responsive
and have a sharper and deeper focus on our business. The new structure
lends us stability and robustness and positions us well to capture
the latent growth in our markets" Singh said.
and Neeraj are proven business leaders and I look forward to partnering
with them and the rest of my leadership team, Company owned bottling
partner (Hindustan Coca-Cola Beverages Pvt. Ltd) and the franchise
bottlers as we continue our journey towards our 2020 Vision",
announcement does not impact Hindustan Coca-Cola Beverages Pvt.
Ltd, the Company owned bottling operations in India.
is serving the company since over 14 years now. He has more than
20 years of experience in India and US, in marketing, sales and
general management roles.
Chawla who will assume the responsibility of VP- operations, providing
franchise leadership support to the company owned bottling operations
(CBO) and to all the franchise bottlers in India, will report to
Emerging Markets business led by Sanjiv Gupta and Commercial Beverages
business led by Shourov Mukherjee, will also report to Kini. To
continue focus on retailer training and capability building, through
the Parivartan program and other similar initiatives, the Coca-Cola
University led by R. C. Datta too will report to Kini.