MAM

Zee TV shoots up to no 1, Sony sets new GRP record

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/05/27/Zee%20TV.jpg?itok=mFaSnRvr

MUMBAI: Zee TV has successfully battled the storm of new show launches on rival channels and has emerged as the leading Hindi general entertainment channel (GEC) again, after a gap of two weeks.

Zee TV added 24 GRPs to its last week’s tally to end the week with 251 GRPs. The channel had aired ‘Mahasangram’ of its fiction shows from 8.30 -10 pm on 7 September that rated an average of 3.5 TVR and contributed around 10.5 GRPs to its kitty. Other fiction shows on the channel have also seen an improvement in ratings.

“Zee has seen tremendous success with DID and the format has clicked well with the audiences ensuring repeat viewership for all their formats. The battle at the top 3 stands with a few GRPs differentiating the number one position and this looks like a weekly tug of war that we will see in the weeks to come,” says Mindshare principal partner -client leadership Anita Kotwani.

Though just a GRP away from Zee TV, Star Plus lost 15 GRPs to close the week with 250 GRPs. Its fiction properties like ‘Diya Aur Bati Hum’, ‘Teri Meri Love Story’ have seen dips in viewership.

Placed at No 3 is Sony Entertainment Television (Set) that has registered 244 GRPs (last week 210) in the week 36 of 2012 on the back of the launch of its biggest prime-time property ‘Kaun Banega Crorepati’ that has opened with 6.1 TVR. This is channel’s highest recorded rating in this year.

Taking the No 4 spot on the ladder is Colors, which was the number 2 channel last week in the genre. Its newly launched reality show, Sahara-One’s ‘Sur-Kshetra’, opened with 1.2 TVR on 8 September. The other fiction properties of the channel have also shaved some viewership numbers. However ‘Jhalak Dikhhla Ja’ clocked a 3.4 TVR (last week 2.8). Colors reported 229 GRPs (last week 244) in the week ended 8 September.

Life OK too reached its all time high ratings of this year. The channel that had opened with 87 GRPs in December 2011, recorded 141 GRPs (last week 132). Its mythological property ‘Mahadev’ continues to garner eyeballs and is averaging 3+ TVR.

Following Life OK is Sab that added five GRPs to notch up 136 GRPs.

Sahara-One maintained its position at No. 6, while adding one GRP to last week’s total of 35. ‘Sur-Kshetra’ – which it simulcasting with Colors - opened with a 0.3 TVR on the channel. Sahara-One had aired the singing reality show back-to-back on the day of the launch. The second airing of the show clocked 0.2 TVR.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/23/Neeraj_Bahl-Sidharth_Ghosh_0.jpg?itok=fvid3Fd_
Neeraj (Bunty) Bahl appointed ITW Blitz CEO

NEW DELHI: Neeraj Bahl has been appointed as the chief executive officer of ITW Blitz, the talent management arm of ITW Playworx Media and Entertainment, a part of ITW Consulting, an integrated marketing agency.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Hansa%20Research%20Ashok%20Das.jpg?itok=33nD2_TX
HANSA Research ties up with MSW ARS

MUMBAI: Hansa Research and MSW ARS have announced their partnership by launching their communication measurement services in India. “With this tie-up, we bring a significant range of services to the Indian market, thereby helping clients optimise their multimedia communication from the idea stage...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Navratri.jpg?itok=j19eU9aA
Brands bullish this festive season but not for Navratri

MUMBAI: Marketing mavens are aware that a majority of brand spending in India takes place between August and December every year because of a range of festivals that dot this period. It begins with Raksha Bandhan and chugs ahead with Ganesh Chaturthi and gathers steam in September with Navratri,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/denstu.jpg?itok=xFl58pR4
Dentsu appoints Rahul Sengupta as CCO

Dentsu India, the full-service communication agency from Dentsu Aegis Network, has brought in Rahul Sengupta as the chief creative officer (CCO).

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Untitled-1.jpg?itok=-9drpSTH
The Womb will nurture ASUS' India strategy

MUMBAI: The Womb, an advertising and innovations company, has won the strategy and creative mandate for ASUS India, the Taiwanese leader in technology. The agency is tasked with the communications mandate for both smartphones and laptops business in India. The Womb has initiated work for its...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Mallikarjun%20Das.jpg?itok=9kwe0GUf
Publicis' co Starcom wins Lenskart media duties

MUMBAI: Starcom, a Publicis Media company, has won the media duties of the eyewear retailer Lenskart. Lenskart has growing business that reaches out to over 1, 00,000 customers a month via a combination of a strong online business as well as ‘home check-up' service. As per industry estimates, India...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/BBH.jpg?itok=0dIZrEuC
BBH bags creative mandate for Smarton

Smartron has appointed BBH (Bartle Bogle Hegarty) as its creative strategy and advertising agency partner after a multi-agency pitch. The agency’s Delhi office will execute the integrated creative strategy for the brand across media.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/iprospect.jpg?itok=vAcx-0hl
Intelligent Content vital for branding: iProspect CEO about new solution

iProspect, Dentsu Aegis Network’s global digital performance agency, has launched Intelligent Content – an offering that links production and performance – in India.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/denstu.jpg?itok=B79FV15-
Dentsu Impact elevates Ramaswamy, to make 'Maruti' a vibrant brand

Dentsu Impact recently restructured its creative department and promoted Anupama Ramaswamy as the national creative director. Ramaswamy has been with Dentsu Impact for over a year now, after joining as the executive creative director.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories