Zee TV has successfully battled the storm of new show launches on
rival channels and has emerged as the leading Hindi general entertainment
channel (GEC) again, after a gap of two weeks.
TV added 24 GRPs to its last weeks tally to end the week with
251 GRPs. The channel had aired Mahasangram of its fiction
shows from 8.30 -10 pm on 7 September that rated an average of 3.5
TVR and contributed around 10.5 GRPs to its kitty. Other fiction
shows on the channel have also seen an improvement in ratings.
has seen tremendous success with DID and the format has clicked
well with the audiences ensuring repeat viewership for all their
formats. The battle at the top 3 stands with a few GRPs differentiating
the number one position and this looks like a weekly tug of war
that we will see in the weeks to come, says Mindshare principal
partner -client leadership Anita Kotwani.
just a GRP away from Zee TV, Star Plus lost 15 GRPs to close the
week with 250 GRPs. Its fiction properties like Diya Aur Bati
Hum, Teri Meri Love Story have seen dips in viewership.
at No 3 is Sony Entertainment Television (Set) that has registered
244 GRPs (last week 210) in the week 36 of 2012 on the back of the
launch of its biggest prime-time property Kaun Banega Crorepati
that has opened with 6.1 TVR. This is channels highest recorded
rating in this year.
the No 4 spot on the ladder is Colors, which was the number 2 channel
last week in the genre. Its newly launched reality show, Sahara-Ones
Sur-Kshetra, opened with 1.2 TVR on 8 September. The
other fiction properties of the channel have also shaved some viewership
numbers. However Jhalak Dikhhla Ja clocked a 3.4 TVR
(last week 2.8). Colors reported 229 GRPs (last week 244) in the
week ended 8 September.
OK too reached its all time high ratings of this year. The channel
that had opened with 87 GRPs in December 2011, recorded 141 GRPs
(last week 132). Its mythological property Mahadev continues
to garner eyeballs and is averaging 3+ TVR.
Life OK is Sab that added five GRPs to notch up 136 GRPs.
maintained its position at No. 6, while adding one GRP to last weeks
total of 35. Sur-Kshetra which it simulcasting
with Colors - opened with a 0.3 TVR on the channel. Sahara-One had
aired the singing reality show back-to-back on the day of the launch.
The second airing of the show clocked 0.2 TVR.