DELHI: Bollywood heartthrob Ranbir Kapoor shot an exclusive promo
saluting the pioneering spirit of Hindi news channel Aaj Tak.
Kapoor, the lead actor in upcoming film Barfi!, shot
the promo at studios in Mumbai acknowledging the journey of Aaj
Tak over the years.
Tak has been chosen as the No.1 Hindi news channel for the 11th
consecutive year this time. This promo is testimony to the channels
constant innovation and growth story and Ranbirs gratitude
to the countrys top news channel," an official statement
The promo that incorporates cutting edge technology captures some
of the biggest events in recent times and Kapoor is juxtaposed in
the frames of the historic moment in politics, sports and entertainment
in his Barfi! avatar. Some of the moments include Anna Hazaares
movement, India winning the Cricket World Cup, A.R. Rahman receiving
the Oscar, F1 race in India, Commonwealth Games, Atal Bihari Vajpayee
meeting Musharaf, and the Royal wedding of Prince Williams.
India Today Group CEO Ashish Bagga said, We are grateful to
Barfi! and Ranbir Kapoor in particular for this gesture, this promo
is as sweet as Barfi!. Aaj Tak is the most preferred news channel
in the country and such a tribute from a superstar gives us a renewed
energy to carry forward the legacy of being the No. 1.
To add some more buzz to this, Oye! 104.8 FM Sabse Filmi is doing
an on-air contest backed on Facebook that will give listeners an
opportunity to enact the role of Ranbir Kapoor in the Aaj Tak Barfi
news walk through.
Barfi! is an upcoming Indian romantic comedy film directed by Anurag
Basu. The film stars Ranbir Kapoor, Priyanka Chopra and Ileana D'Cruz
in lead roles. It is expected to be released on 14 September.