Carrier Midea India Pvt. Ltd. has appointed DDB Mudra Delhi as its
creative agency for the Midea Brand. DDB Mudra Group was entrusted
with the account after a multi-agency pitch.
agency's main focus will be on strategic planning and creative execution
for both ATL and BTL requirements of the Midea brand.
Midea India is a new entrant in the Indian home appliances market
and has aggressive marketing plans. The business was awarded to
DDB Mudra Group based on its strong strategic recommendation and
sharp point of view on positioning the brand Midea in the competitive
Indian consumer durables market.
Midea India vice president - sales and marketing Sanjay Mahajan
said, "DDB Mudra has a proven track record of creating brands,
remarkable campaigns and fresh ideas. The team is proactive, extremely
passionate and provides a good balance of thinking and doing. Also,
we are poised for growth with major expansion plans and are confident
that our partner agency will play a critical role in achieving our
marketing goals. We look forward to work with them."
Mudra Group Delhi president Vandana Das said, "Wins are always
delighting, but with this specific one, we are even more delighted
as we would be partnering with Carrier Midea India for a full fledged
launch of the Midea brand in the country. We would be adopting an
integrated approach to launch it across all consumer touch points,
in the months ahead."
Midea India is a joint venture between Carrier Corporation and GD
Midea Holding Co. Ltd. and deals in high technology heating, air-conditioning
and refrigeration (HVACR) solutions. In 2011 it has net sales of