MUMBAI: McCann Delhi has appointed Sambit Mohanty as the executive creative director.

His last stint was with Bates- New Delhi as creative head where he worked for clients like Hitachi and Virgin Mobile.

McCann Worldgroup chief executive officer Prasoon Joshi said, "I am extremely happy to have Sambit join us at McCann. I have not worked with him earlier but in my interaction with him sensed that he brings in a unique dimension. It's rare these days to find people with craft. Sambit has honed his craft and is a superb writer. I am positive that the creative prowess of McCann will get further strengthened with Sambit on board."

Mohanty has over 12 years of experience in advertising and design. Starting out as a copywriter at McCann Erickson, he's worked in agencies such as Lowe, Publicis, Leo Burnett and Elephant Design.

He was also behind the 'Where's the Pulp?' campaign for Minute Maid Pulpy Orange - a juice drink from Coke. His film for MMPO - 'deflating oranges' - is a part of the Leo Burnett showreel and has been aired internationally in countries like Indonesia, Philippines, Kazakhstan and Mexico.

Mohanty has worked for clients like Dettol, Mortein, Harpic (part of Reckitt-Benckiser), Tanishq, Britannia, Nestle (Maggi), HP, Indian Express, BBC World, Religare and Chevrolet.