McCann Delhi has appointed Sambit Mohanty as the executive creative
last stint was with Bates- New Delhi as creative head where he worked
for clients like Hitachi and Virgin Mobile.
Worldgroup chief executive officer Prasoon Joshi said, "I am
extremely happy to have Sambit join us at McCann. I have not worked
with him earlier but in my interaction with him sensed that he brings
in a unique dimension. It's rare these days to find people with
craft. Sambit has honed his craft and is a superb writer. I am positive
that the creative prowess of McCann will get further strengthened
with Sambit on board."
has over 12 years of experience in advertising and design. Starting
out as a copywriter at McCann Erickson, he's worked in agencies
such as Lowe, Publicis, Leo Burnett and Elephant Design.
was also behind the 'Where's the Pulp?' campaign for Minute Maid
Pulpy Orange - a juice drink from Coke. His film for MMPO - 'deflating
oranges' - is a part of the Leo Burnett showreel and has been aired
internationally in countries like Indonesia, Philippines, Kazakhstan
has worked for clients like Dettol, Mortein, Harpic (part of Reckitt-Benckiser),
Tanishq, Britannia, Nestle (Maggi), HP, Indian Express, BBC World,
Religare and Chevrolet.