Odonil, the air freshener from Dabur's stable, has signed Bollywood
actress Karishma Kapoor as its new brand ambassador.
company will soon be rolling out a new campaign, which seeks to
highlight the impact of "nature inspired" fragrances of
Odonil blocks. The new campaign for Odonil will speak about how
its nature-inspired fragrances make ordinary moment special.
India marketing head-Home Care Rohit Prakash Gupta said, "The
new campaign which has been developed in Poland and Mumbai depicts
the transformational impact of the fragrances of Odonil. The campaign
talks about how with the fragrances of Odonil in your bathroom,
makes an ordinary morning special. With a high visual appeal, the
impact of the fragrance has been highlighted through transformation
from bathroom to a green lush environment. Also, we believe that
Karishma, being a celebrity homemaker, would be surely able to connect
and more effectively communicate the brand's benefits with the consumers."