Hakuhodo Percept has appointed Jayanto Banerjee as national planning
will be working closely with agency leaders across all major brands
and clients handled by the agency.
at the agency's Delhi office, he will be responsible for guiding
the planning function, as well as spearheading "I-HPPL discovery",
the consumer knowledge and centre that focuses on understanding
youth in India.
Percept executive director Elvis Sequeira said, "At Hakuhodo
Percept, we place huge emphasis on multi-talented, versatile professionals.
And Banjo is a shining example of someone who can partner our clients
brilliantly. Apart from his planning experience Banjo also brings
with him the experience of heading agency offices, the experience
of starting a digital and PR set up from scratch and the experience
of having worked across five cities in India and Middle East. With
Banjo's arrival and several key talented people in place, Hakuhodo
Percept's transformation into a powerhouse of knowledge, strategy
and creativity is now complete."
has over 19 years of experience in senior management, strategic
planning and client servicing across Mumbai, Delhi, Kolkata, Dubai
and Muscat. He has been the regional planning director of Euro RSCG
in the Middle East, and headed integrated agency offices in Dubai,
Muscat and Delhi.
He started his career with Lintas in 1993. He has also worked with
Euro RSCG and Bates 141 for FMCG, automotive, consumer durables,
airline, banking, insurance, retail, technology, hospitality and