After getting the Rs 1 billion media account of Larsen & Toubro
last year, DDB MudraMax has pocketed the company's full service
MudraMax will handle SEM (search engine marketing), SEO (search
engine optimisation), web design, online planning, buying and creative
for the brand.
agency already handled the digital media planning and buying duties
for L&T and now has been entrusted with the entire range of
experience and engagement network arm of DDB Mudra Group runs 36
offices in India. It enables clients to interact at a single point
to reach consumers through a complete spectrum of specialist touch
points such as TV, print, radio, digital, out-of-home, retail, activation,
events, bottom of the pyramid, sports, music, youth and entertainment.
MudraMax's clients include Pepsi, Gillette, Volkswagen, Reebok,
Aircel, ITC, Birla Sun Life, Titan, Castrol, Uninor, Star, Colgate,
Standard Chartered Bank, Tata, Hindustan Times, Asian Paints, Yamaha,
Kotak, Hewlett Packard, Fosters, Ashok Leyland, Western Union, Jyothy
Laboratories - Henkel, LIC, World Gold Council, BPCL, TTK Prestige,
Wipro Consumer Care, Amway and ACC.