MUMBAI: After getting the Rs 1 billion media account of Larsen & Toubro last year, DDB MudraMax has pocketed the company's full service digital mandate.

DDB MudraMax will handle SEM (search engine marketing), SEO (search engine optimisation), web design, online planning, buying and creative for the brand.

The agency already handled the digital media planning and buying duties for L&T and now has been entrusted with the entire range of digital duties.

The experience and engagement network arm of DDB Mudra Group runs 36 offices in India. It enables clients to interact at a single point to reach consumers through a complete spectrum of specialist touch points such as TV, print, radio, digital, out-of-home, retail, activation, events, bottom of the pyramid, sports, music, youth and entertainment.

DDB MudraMax's clients include Pepsi, Gillette, Volkswagen, Reebok, Aircel, ITC, Birla Sun Life, Titan, Castrol, Uninor, Star, Colgate, Standard Chartered Bank, Tata, Hindustan Times, Asian Paints, Yamaha, Kotak, Hewlett Packard, Fosters, Ashok Leyland, Western Union, Jyothy Laboratories - Henkel, LIC, World Gold Council, BPCL, TTK Prestige, Wipro Consumer Care, Amway and ACC.