Bates India has appointed Sourabh Mishra as the agency's national
planning head and group chief strategy officer.
will commence his new role in October.
moves in from Saatchi & Saatchi India where he was working as
chief strategy officer.
out of Mumbai, Mishra will lead strategic planning and brand management
at Bates across its offices in India. His mandate includes integrating
media and discipline neutral solutions into Bates' core planning
process and practices.
Bates India chief executive officer Sanjay Thapar said, "We
are excited to welcome Sourabh within the bates fold and have him
as part of the leadership team. Sourabh's strategic planning abilities,
knack to get under the skin of brands combined with his incisive
consumer insights are second to none and will play a critical role
in delivering solutions to clients that will take their campaigns
to the next level. We have great confidence in his abilities and
are privileged to have recruited someone of his calibre into the
Mishra added, "I am very excited to be a part of bates in the
current juncture of its journey. bates' holistic solutions driven
approach and the 'changengage' philosophy represent an opportunity
to create solutions for today's fast changing times driven by engagement
ideas that provoke conversations among brands and customers".
Mishra comes in with two decade of experience in ad agencies and
client organisations. He has headed the strategy planning function
in agencies since 2004 and started his career with Contract Advertising
where he spent almost seven years. He later worked at BPL Telecom,
Ogilvy & Mather, McCann Erickson, Everest Brand Solutions, Reliance
Capital and TBWA India. On the client side, he has worked with companies
like General Mills, Cadbury, Coca Cola India, Skoda Auto and ITC