DDB Health & Lifestyle has won the creative mandate for global
pharmaceutical and biotechnology firm Wockhardt.
founder chairman and group CEO, Dr. Habil Korakiwala said, "We
had conceptualised our communication to showcase the dramatic turnaround
of our company's results. We are happy with the outcome."
Health & Lifestyle president Soumitra Sen said, "It's truly
an honor and privilege to partner with Wockhardt and work closely
with Dr. Habil Khorakiwala, who is an industry stalwart. It's like
a dream come true for us."
is involved in multi-disciplinary research and high technology manufacturing.
It has operations across India, USA, UK, Ireland and France.
Health & Lifestyle is a specialised practice within the DDB
Mudra Group that caters to the emerging communication needs of the
healthcare industry. Its clients include J&J Medical, E.Merck,
MSD, Novartis, Dr. Reddy's Laboratories, Cipla Limited, Wrigley's,
Global Hospitals Group, Bharat Family Clinic, Kokilaben Hospital,
Becton Dickinson, Baxter, Philips Healthcare, Merck Serono, UNICEF,
Population Services International (PSI) and John Hopkins Bloomberg
School of Social Medicine.