DELHI: Prasar Bharati, which had been asked by the Information and
Broadcasting Ministry to consider action against TAM, is expected
to file a petition before the Competition Commission of India within
the next few days.
Director General Tripurari Sharan told indiantelevision.com that
the final draft was prepared yesterday and it would now be cleared
by legal counsel before filing.
Prasar Bharati chief executive officer Jawhar Sircar had told indiantelevision.com
that it was astonishing that TAM had been side-stepping Doordarshan,
which has the largest reach terrestrially through local cable operators
and around 20 per cent of the market through various DTH platforms.
Prasar Bharati Board had taken up the matter in its meeting on 6
August and given the go-ahead to DD to proceed with the matter.
Ministry had written a letter to TAM and its international partner
Nielsen earlier, wanting to know the steps taken to improve the
television rating measurement system and ordering for a third party
audit to be conducted with an increased sample size. The Ministry
has asked them to respond within 15 days on allegations of viewership
Ministry had also written to the Telecom Regulatory Authority of
India for suggestions on an accreditation mechanism for TV ratings
in India to curb the monopoly and asked it to frame guidelines in
context to cross holdings in companies that are involved in TV ratings
system in India.
had on 19 August 2008 issued Recommendations on the Policy Guidelines
and Operational issues for Television Audience Measurement Television
Rating Points (TRPs) suggesting Broadcast Audience Research Council
(BARC), a suggestion which was later endorsed by the Amit Mitra
action by Prasar Bharati comes close on the heels of the case filed
by NDTV in a New York court against TAM, Nielsen, Kantar and WPP.