Aegies Media's Doosra Brand Communications has won the creative
business of Mistair, the premium fabric brand from the Siyaram Group.
this mandate Doosra will give the creative edge to the communication
for Mistair, pan India.
MD Zahir Mirza said "I am happy to add Mistair to our roster
of brands. We look forward to creating a distinct and unique identity
for the brand in the crowded fabrics marketplace, through unconventional
thinking and non-traditional methods that are Doosra's specialty."
came into existence with the purpose of doing non-traditional advertising
work. Named after the off-spinner's delivery in cricket that turns
the other way from the batsman's expectations, Doosra's approach
to work is similar, the agency said.
business head Vikas Malhotra added "We are pleased to have
Doosra on board with us for one of our brands Mistair. The agency
was able to come up with the right creative strategy which clearly
defined our business objectives and goals. Mistair would focus on
fabrics for the young and sees a lot of action in the coming years
through its strategic partnership with Doosra."