Thought Bubbles Advertising has launched its new video content creation
arm Bubble TV. The new arm has begun operations with work on Ganeshotsav
in the form of a festive promo for Zee Talkies.
be headed by founder and chief creative Manoj Motiani, the outfit
will create videos with message plug-ins woven around fun, humour,
ideas, emotions, opinions, spoofs, even social messages.
agency will be based out of Mumbai and currently has a team of four
professional across design, craft and film-making functions.
TV is an acknowledgement of the dramatic rise of mobile, web and
social networks towards brand awareness, consideration, purchases,
and loyalty. With the kind of reach, innovation, experimentation,
and cultural influence, they are no longer are a support medium,
they are THE medium. Again this calls for new fresh content for
consumer engagement and talking to them in a way they like to be
spoken to," said Motiani who has worked with agencies like
Euro RSCG (now Havas Worldwide), O&M and iB&W.
central idea is to have brands use entertaining ways of on-screen
consumer engagement on smart phones, tablets, social networks and
other digital media.
TV is an open format idea which will develop as it goes along. The
focus will be on providing interesting content to electronic channels
may also launch our own digital TV soon, or create brand messaging
which is free from the rigidity of brand manuals to be more democratic
with colloquial ways of brand connect," adds Motiani.
in 2009, Thought Bubbles has worked for several clients like Donear
Suitings, RR Kabel wires, Gadgetsguru.com, Franklin Templeton, Hex
City builders, RIOT clothing, Indian Health Organisation, Jawed
Habib Salon Singapore.