Leo Burnett's Indigo Consulting has been roped in by Sony Entertainment
Television to launch the digital media campaign for its game show
Kaun Banega Crorepati. Work on the show has already begun.
objective of the project will be to create a brand impact.
Entertainment Television senior vice president - marketing Danish
Khan said, "KBC has been a household name for a long time now.
But we wanted to up the ante for the sixth season of the show. Indigo
Consulting has done some fabulous work in the digital space. The
freshness they bring to each project is exactly what we needed to
keep pace with the evolving market terrain."
Consulting director - digital strategy and business development
Sunil Kher said, "This year's KBC campaign celebrates the power
of knowledge. We are happy to extend this concept online for Sony
and help them achieve maximum impact."