Eggfirst Advertising has launched a new campaign for manufacturer
of incense sticks and other religious ornaments Hari Darshan. The
company is over a hundred years old but this is the first time it
has decided to launch a mainstream advertising campaign called 'Ghar
ko mandir bana de'.
Darshan already has presence and market share in the Northern parts
of India and the campaign is an attempt to expand and reach out
to unexplored territories in the country.
VP Ashish Banka said, "Initial research indicated that the
product category was used by a diverse audience - from deeply rural
to ultra urban, from young adults to old people, and it cut across
genders. That's precisely why the communication needed to be simple,
direct and uncomplicated."
360 degree campaign includes print and activation along with an
aggressive digital marketing campaign to garner brand visibility
and connect including social media and a new website.
Darshan MD Goldy Nagdev said, "I am extremely happy with the
way the brand is developing. With serious product quality and deep
acceptance of our brand all these years, it was necessary to do
justice to its true potential - and that's what Eggfirst has helped
us achieve. Having seen the industry up close for so many years,
I can confidently say that 'ghar ko mandir bana de' is a truly path
breaking campaign and will definitely take our brand Hari Darshan
to a new high."
were initially considering taking on a celebrity as a brand ambassador,
but then decided against it to emphasise on the brand essence rather
than on a personality. There can't be a bigger brand ambassador
than God! And the message 'ghar ko mandir bana de' we believe is
a very strong platform and lends itself to a lot of branding action,
is a Mumbai based full service ad agency offering end-to-end creative
solutions for various business challenges.