Xeon Films & Entertainment, film branding and marketing agency,
said it has signed a long-term nine film deal with Dar Motion Pictures
(DMP), the film entertainment division of Dar Media, to become the
exclusive agency to meet all brand integration requirements for
DMP slate of films.
brand integration includes sourcing, integration and activation
of brands through in-film, co-film and promotional tours. Dar slate
for next one year includes films with directors like Anuraag Kashyap,
Sudhir Mishra, Nikhil Advani and many more.
Films & Entertainment Director Amit Singh said, "With our
history of association with Brands, we are keen to extend them to
Dar bouquet of films and derive a win-win situation. Our key strategy
would be creating a long term association with brands and providing
them a multilevel platform in form of in-film and co-film branding,
the diversity of Dar slate and our concept based integration approach
would help us offer innovative brand integration options and associations