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Xeon to do brand integration for Dar films

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MUMBAI: Xeon Films & Entertainment, film branding and marketing agency, said it has signed a long-term nine film deal with Dar Motion Pictures (DMP), the film entertainment division of Dar Media, to become the exclusive agency to meet all brand integration requirements for DMP slate of films.

The brand integration includes sourcing, integration and activation of brands through in-film, co-film and promotional tours. Dar slate for next one year includes films with directors like Anuraag Kashyap, Sudhir Mishra, Nikhil Advani and many more.

Xeon Films & Entertainment Director Amit Singh said, "With our history of association with Brands, we are keen to extend them to Dar bouquet of films and derive a win-win situation. Our key strategy would be creating a long term association with brands and providing them a multilevel platform in form of in-film and co-film branding, the diversity of Dar slate and our concept based integration approach would help us offer innovative brand integration options and associations with films."

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