Boost, GlaxoSmithKline's malt based-health food drink in India,
said it has partnered Vodafone McLaren Mercedes team for the upcoming
2012 Formula 1 Airtel Indian Grand Prix.
to GSK, the association makes it the first by Indian consumer brand
to partner with this team and which is on the back of a long-term
strategic partnership that GlaxoSmithKline (GSK) has formed with
McLaren Group globally.
partnership is supported by a consumer contest being run by Boost
and a national TV campaign that goes live soon, the company said.
part of this association, the Boost brand logo will run on Lewis
Hamilton and Jenson Button's race cars during the Grand Prix, with
the chocolate flavoured health drink available for the team throughout
the race weekend.
on the association, GlaxoSmithKline Consumer Healthcare Marketing
Head Jayant Singh said, "It is an exciting partnership for
the brand as Boost is the first Indian consumer brand to partner
with the team, through which Boost's consumers will have a chance
to view the race through the team's eyes. We would like to wish
best of luck to Vodafone McLaren Mercedes for the upcoming 2012
Formula 1 Airtel Indian Grand Prix race."
McLaren Mercedes Team Principal Martin Whitmarsh said: "Our
strategic partnership with GSK is a fast-moving and dynamic one.
As such, we are looking forward to running Boost - one of India's
leading consumer brands - on our cars for the Indian Grand Prix.
The Buddh International circuit is one of the most exciting new
venues in Formula 1 and India is a fantastic, growing market for
grand prix racing. Indeed, this partnership is perfectly timed and
hopefully augurs well for great success on the track this weekend."