India will have no television ratings for nine weeks till 8 December
as it moves towards digitisation in the four metros of Delhi, Mumbai,
Kolkata and Chennai.
the sole ratings measurement agency in India, will stop releasing
the TV viewership data for the week ended October 7, which was to
be released today. The reporting will be from 9 December. This decision
follows the pressure from broadcasters and advertising agencies.
will suspend data for all India. The release of data will be nine
weeks later," a source said.
Indian Broadcasting Federation (IBF), Advertising Agencies Association
of India and the Indian Society of Advertisers (ISA) have reached
a consensus on the issue of suspension of TAM data.
The representatives of three industry bodies have reached an agreement
but have decided to first circulate among their members before making
The representatives of the three bodies met on Monday but a consensus
eluded them. They did not meet on Tuesday but held discussions through
different means and have more or less reached an agreement. They
have decided to take one more day to iron out the creases on the
A TAM Media Research representative had attended the meeting on
Monday but was not part of the discussion on Tuesday. The decision
of the three industry bodies would be communicated to TAM and the
television viewership rating agency would accordingly act on the
The industry bodies needed to agree on the period of suspension
of reporting of TAM ratings in Mumbai, Delhi, Chennai and Kolkata
after the government-mandated complete switchover to digital delivery
of cable television from 1 November. The suspension has been felt
necessary as there would be disruption of television services for
some period after analogue signals are switched off in the four
An industry source informed indiantelevision.com, The bodies
were hoping to issue a statement today (Tuesday), but it just required
a bit more alignment from all sides. Whatever be the decision, it
should be communicated to the members first before making it public
through the media.
IBF president Man Jit Singh also said, An official statement
bearing the decision taken by the industry bodies will be released
to the press tomorrow (Wednesday).
of the agreement, however, could not be obtained.
Consensus eludes broadcasters and advertisers on suspension of ratings