Malayalam fortnightly magazine Vanitha continues to lead the list
of most read magazines in the country, according to the latest Indian
Readership Survey conducted by the MRUC.
publication, however, clocked a decrease in the All India Readership
(AIR) at 2.353 million in the second quarter of the calendar year
2012 as compared to 2.444 million in the first quarter.
The second place on the list continued to be occupied by Hindi monthly
publication Pratiyogita Darpan with a readership of 1.918 million
from 1.893 in Q1. Another Hindi monthly magazine Samanya Gyan Darshan
figured on the number three spot, having also increased its AIR
from 1.644 in Q1 to 1.664 in Q2.
Jumping up two places on the list, Bengali weekly Karmakshetra (Q1
AIR: 1.142 million; Q2 AIR: 1.168 million) stood at number seven
in Q2, sending previous quarter's number seven Cricket Samrat (Q1
AIR: 1.176 million; Q2 AIR: 1.135 million) and Malayalam weekly
Malayala Manorama (Q1 AIR: 1.163 million; Q2 AIR: 1.113 million)
to number nine.
The pecking order of Hindi magazines remained unchanged with Patiyogita
Darpan in top position followed by Samanya Darpan. Fortnightly publication
Saras Salil was at number three, but saw a drop in AIR at 1.548
million in second quarter as compared to 1.601 million in Q1. Seven
out of the 10 publications saw a drop in AIR for the second quarter
Amongst the English magazines, India Today retained its top spot
though its readership decreased from 1.613 million in first quarter
to 1.554 million in Q2. Second spot holder General Knowledge Today
saw a spike in readers, albeit marginal, from 1.086 million to 1.087
million in second quarter. Stardust jumped up one spot to occupy
the seventh place with AIR at 416000. The week suffered decline
in readership (Q1 AIR: 418000; Q2 AIR 397000) and thus slipped down
two places to number nine.
The language magazines saw two major changes in the pecking order.
Last quarters second spot holder Malayala Manorama swapped
places with Bengali weekly Karmakshetra which held third position
in the first quarter. Malayalam weekly Balaram (Q1 AIR: 787000;
Q2 AIR: 738000) was bumped down to number eight by same language
weekly Mathrubhumi Thozhil Vartha (Q1 AIR: 735000; Q2 AIR: 782000)
which ranked at number seven in the second quarter.