DELHI: Online shopping portal Zovi.com has launched its first TV
commercial - 'Get Smart About Style', highlighting the site as the
destination for the widest range of clothing and fashion accessories
for men and women.
Targeted at value and quality seeking shopping enthusiasts across
the country in the age bracket of 20 to 35 years, Zovi.com's new
campaign emphasizes 'Get smart about style' which communicates the
essence of Zovis mission of simplifying fashion and lifestyle to
fulfill the aspirations of people, online.
Conceptualised in a story-telling format, the TVC is designed in
a way that the audience realises that it's possible to get fashionably
transformed with Zovi.com. The campaign highlights situations in
which the protagonists are able to fulfill their fashion and lifestyle
needs by getting the stylish and effortlessly cool clothing at affordable
prices. The TVC is being created in 3 languages - Hinglish, Tamil,
Telugu to cater to multiple regional demographics while having a
Commenting on the commercial, Manish Chopra, CEO Zovi.com, said,
"Zovi's mission has always been of simplifying fashion and
fulfilling the aspirations of our consumers at the click of a mouse.
This commercial is reflective of our deep focus of making our consumers
look good and making the process very convenient. It also talks
about the fact that we have the option of cash on delivery and also
an extremely fair exchange policy. This commercial marks the beginning
of our advertising campaign which I'm sure will make an impact on
The campaign has been developed by JWT for Zovi.com. The campaign
will roll out across the country, through various TV channels to
drive awareness and encourage consumers to look for unmatched range
and variety on Zovi.com
The ad is set against the backdrop of a class reunion where a group
of women are discussing that there all the guys from their class
look really bad now. Suddenly, a very smartly dressed guy appears
and catches the attention of all the women. The women fail to recognize
him and it is only when he comes and refreshes their memory about
the fact that he used to be a geek called Gautam is when they realize
who he is.
They ask him if the credit of this fantastic transformation should
be given to his wife. He then turns around and says that it's all
thanks to Zovi.com.