Online retailer Jabong.com has awarded its creative mandate to IPGs
Draftfcb Ulka, following a multi-agency pitch that saw participation
from five agencies.
media mandate of the e-commerce site was recently won by Publicis'
Draftfcb Ulka will be handling the overall offline creative services
for Jabong.com including brand planning and creative developments.
Draftfcbs approach to the brief Harnessing the spirit
of Shopaholism won it the account. The agency will have the
tough task of coming out with clutter-breaking campaigns in a commoditised