MUMBAI: Online retailer Jabong.com has awarded its creative mandate to IPG’s Draftfcb Ulka, following a multi-agency pitch that saw participation from five agencies.

The media mandate of the e-commerce site was recently won by Publicis' ZenithOptimedia.

Draftfcb Ulka will be handling the overall offline creative services for Jabong.com including brand planning and creative developments.

Draftfcb’s approach to the brief ‘Harnessing the spirit of Shopaholism’ won it the account. The agency will have the tough task of coming out with clutter-breaking campaigns in a commoditised e-commerce space.