Big Show Bazaar-owned online shopping portal Yebhi.com has signed
Havas Group's flagship media agency MPG to handle their media duties.
move is part of the company's strategy to accelerate growth and
reach and establish a bigger brand footprint. MPG will be the AOR
(Agency of Record) and handle the media planning and buying for
Show Bazaar CEO Manmohan Agarwal said, "We have never compromised
on quality in our products, services and our partners. We did meticulous
research and after deliberation finalized on MPG. MPG's experience,
credentials, and expertise make them the best partners to fulfil
our potential and ambitions."
Media India and South Asia CEO Anita Nayyar said, "Yebhi.com
has been a most promising player in the online space. E-commerce
has a great future and they have an interesting portfolio of offerings
for the Indian customer. We are excited to work on this account
and see it as a long term partnership."