Dairy products brand Mother Dairy has launched a new campaign titled
'Maa Jaisa Koi Nahi' which highlights the pivotal role of mothers
in a child's life.
by Ogilvy & Mather, the TVC portrays love and care that a mother
has towards her child and urges everyone to drink a glass of milk
every day to remain healthy.
communication revolves around 'slice-of-life' situations depicting
how children take their mother's love for granted, irrespective
of what age they are in.
objective is to gently remind the kids of what all their mothers
go through just to keep them happy without ever expecting anything
in return. The least they can do in return is to drink a glass of
milk today so that tomorrow they can take care of their mothers.
TVC has been launched on a pan-India with Hindi, Marathi, Telugu
and Tamil edits. The print and social media too are being tapped
in different cities across India.
Dairy had a month back also changed the packaging of its milk packets.
The new look of village graphics highlights how milk from the farm
reaches the consumers home.
with this new TVC coming on air, the brand aims to trigger the hearts
of consumers and go closer to them by making consumption of milk
a ritual of every morning.
spokesperson from Mother Dairy Fruit & Vegetable said, "Since
the time a child is born, mothers play a pivotal role in developing
this good habit of drinking milk, thus ensuring good health of her
was time to pay a befitting tribute to the millions of mothers of
this country who have silently been the pillar of strength and support
for their children. Therein was born our communication idea, out
of a simple, an age old truth that we all know of, but somehow fail
to acknowledge-Maa Jaisa Koi Nahi."