MUMBAI: Law & Kenneth has been taken on board as creative partner by e-commerce site specialising in Indian ethnic wear Cbazaar. The Chennai office of the agency will handle the business.

The media spend for the brand is pegged at around Rs 100 million. The agency's responsibility will include working towards building an integrated communication plan for the brand with a focus on the domestic and the overseas market. While the communications mix for the Indian market will primarily involve digital and print advertising, the overseas market will see television and digital play a key role.

Law & Kenneth India branch director Anbu Chezhian said, "We are extremely delighted to be partnering Cbazaar and establishing a strong consumer connect in the e-tailing space. Cbazaar has been constantly innovating in product and consumer offerings and we will partner them in strengthening it further in the coming days".