Micromax has launched its new television campaign titled Why
Y conceptualised and created by Lowe Lintas and Partners.
new TVCs are for Micromaxs new smartphones - Superfone Ninja
3.5 and Superfone Ninja 4. These two phones have been pitched directly
against rival Samsungs Galaxy Y and hence Why Y.
campaign takes a direct dig at the Samsung Galaxy Y campaign released
a few months back. These films pick up from where the Samsungs
campaign for Galaxy Y climaxes.
Lintas and Partners NCD Amer Jaleel said, The TVCs we have
created for Micromax are a take on the Samusngs commercial
in which a girl calls a man Uncle. In the category of
technology one always has to go ahead by leaving someone behind.
In the Micromax Why Y campaign, the friends take the center stage
and over an interesting conversation, prove the lead lady an aunty.
The campaign poses a question to the viewers on their misperception
of Galaxy Y being superior therefore the question from Micromax
Superfone Ninja 3.5 and Superfone Ninja 4 have been priced at Rs
4999 and Rs 5999 respectively, against Galaxy Y which is priced
at Rs 9000.