MUMBAI: Mogae Digital, a JV between Mogae Group and Astro Malaysia, has partnered with Mobiya to launch a suite of mobile classifieds services in India using the Mobiya Trader platform.

Designed as a scalable full service platform, Mobiya Trader has been developed for countries where text messaging still dominates mobile communications and mobile advertising, like India.

The initial services will launch nationwide focused on the domestic jobs marketplace. There are also plans to launch a property service, a matrimony service and also a wider industry jobs service too.

Job seekers can use the new DomJobs service using SMS text messages to search for jobs and will receive daily updates about any matching adverts. Employers can also advertise by texting their advert into the Mobiya Trader service.

The revenues are driven by user subscriptions and mobile advertising.

Mogae Digital executive director Tanya Goyal said, "Our new DomJobs service will, for the first time in India, help in the creation of jobs among blue collar workers through mobile phones. This service reaches job seekers in “rurban” (rural-urban) communities as well as the employers in the towns and cities and serves as an effective marketplace for bringing together blue collared workers and potential employers."

"The Mobiya Trader platform is flexible and allows us to configure and roll out new classifieds services rapidly, in some case even within minutes. This is important in a country with multiple languages, religions and cultural preferences; we need to be able to create marketplaces that accommodate these differences whilst maintaining ease of use, speed and of course being fun to use," Goyal added.

Mobiya CEO Martin Davis said, "We are delighted that Mogae Digital has chosen to partner with us and use our Mobiya Trader platform to launch a variety of mobile marketplaces in India. With a mobile population approaching 900 million we are excited about the potential size of the customer base we will serve and the growing opportunity to deliver new services as India's mobile technology adoption accelerates."

Mogae Digital has telecom operators and content providers as its partners. It has a repository of original Value Added Services content and is an innovator for online and mobile social networking and gaming.

Mobiya is a privately owned UK based technology company specialising in the development and operation of mobile services for the global classifieds advertising industry. The Mobiya Trader platform has been developed as a full service platform to enable media partners to operate local and national marketplaces using mobile and online technologies. Mobiya Trader also provides marketing agencies with an inventory to connect with consumers directly on their mobile phones.