Mogae Digital, a JV between Mogae Group and Astro Malaysia, has
partnered with Mobiya to launch a suite of mobile classifieds services
in India using the Mobiya Trader platform.
as a scalable full service platform, Mobiya Trader has been developed
for countries where text messaging still dominates mobile communications
and mobile advertising, like India.
initial services will launch nationwide focused on the domestic
jobs marketplace. There are also plans to launch a property service,
a matrimony service and also a wider industry jobs service too.
seekers can use the new DomJobs service using SMS text messages
to search for jobs and will receive daily updates about any matching
adverts. Employers can also advertise by texting their advert into
the Mobiya Trader service.
revenues are driven by user subscriptions and mobile advertising.
Digital executive director Tanya Goyal said, "Our new DomJobs
service will, for the first time in India, help in the creation
of jobs among blue collar workers through mobile phones. This service
reaches job seekers in “rurban” (rural-urban) communities as
well as the employers in the towns and cities and serves as an effective
marketplace for bringing together blue collared workers and potential
Mobiya Trader platform is flexible and allows us to configure and
roll out new classifieds services rapidly, in some case even within
minutes. This is important in a country with multiple languages,
religions and cultural preferences; we need to be able to create
marketplaces that accommodate these differences whilst maintaining
ease of use, speed and of course being fun to use," Goyal added.
CEO Martin Davis said, "We are delighted that Mogae Digital
has chosen to partner with us and use our Mobiya Trader platform
to launch a variety of mobile marketplaces in India. With a mobile
population approaching 900 million we are excited about the potential
size of the customer base we will serve and the growing opportunity
to deliver new services as India's mobile technology adoption accelerates."
Digital has telecom operators and content providers as its partners.
It has a repository of original Value Added Services content and
is an innovator for online and mobile social networking and gaming.
is a privately owned UK based technology company specialising in
the development and operation of mobile services for the global
classifieds advertising industry. The Mobiya Trader platform has
been developed as a full service platform to enable media partners
to operate local and national marketplaces using mobile and online
technologies. Mobiya Trader also provides marketing agencies with
an inventory to connect with consumers directly on their mobile