WPP's media agency network GroupM has brought on board Omnicom's
Johan Boserup to lead the Global Trading discipline as GroupM Trading
global CEO. He will join in the first half of 2013, and will be
based in London.
will report into Juergen Blomenkamp, a member of the global executive
committee, and global president Dominic Proctor.
said, "I am thrilled that Johan is joining GroupM. We will
work together to strengthen the existing strategy and direction
for GroupM Trading, and to build on our current success to create
even better results for our clients in the future."
has spent 17 years with Omnicom Media Group and was serving as the
worldwide chief trading and accountability officer for the past
five years. He was responsible for media buying across the group.
Alongside his trading experience, he also has a background in digital
the last couple of years we have successfully established robust
global trading organizations in each of the agencies. In his new
role Johan will be tasked with bringing the media trading discipline
even closer together across the group,"Blomenkamp added.
will be responsible for accelerating the leverage of GroupM's market
leading scale to create opportunities across the four agency networks
within the group. He will continue to drive new media trading models
to generate even more value for our clients.
said, "In media trading, scale will always be important and
in that respect GroupM can offer its clients something that other
agency groups can't. As a competitor I have seen GroupM prove again
and again to be capable of great things and I am thoroughly looking
forward to becoming part of that success. I remain humble to the
challenge, but I have already identified areas that I will be working
on with the teams and I am confident we will be able to deliver
significant incremental value to GroupM's clients."