Saatchi & Saatchi has won the creative duties of General Mills'
Mills acquired Parampara, a range of ready-to-cook Indian gravy
mixes, early this year. Now it has entrusted the agency with the
task of creating a niche positioning for the brand.
& Saatchi Mumbai general manager Nisha Singhania said, "At
Saatchi & Saatchi we believe in being a Lovemark to our clients.
No better affirmation of that when an existing client awards you
with more business. We are extremely thrilled to be working on Parampara
and look forward to making it a great success".
relationship between General Mills and Saatchi & Saatchi started
with Pillsbury and grew further with Nature Valley and Haagen-Dazs.
agency currently handles General Mills' portfolio of consumer favourites
in India including Pillsbury Chakki Fresh, Multi-grain & Gold
Atta, Pillsbury Cake Mixes, Betty Crocker Dessert Mixes, Green Giant
frozen vegetables, Nature Valley granola bars and Haagen-Dazs super
premium ice creams.