Rediffusion-Y&R has won the creative duties of Emami's Mentho
Plus and Fast Relief.
these two account wins, Rediffusion-Y&R gets creative duties
for the FMCG giant's complete pain management portfolio because
it already handled Zandu Balm's account.
general manager - marketing Vilien Dengle said, "Rediffusion-Y&R
has been working closely with Emami for over four years now.
they have continued to exhibit an intimate level of engagement with
our brands, the category, and our markets, which, coupled with their
strong creative capabilities, have made our brands salient in the
minds of our consumers. Hence, we are happy to entrust them with
the creative duties for our entire pain management solution."
Rediffusion-Y&R also manages the marketing communication for
the BoroPlus brand.
president D. Rajappa added, "We are delighted to contribute
to the development and growth of such iconic brands of the Emami
family. We partner with our clients to make brands important in
the lives of its consumers through strategically sound and innovative