MUMBAI: Rediffusion-Y&R has won the creative duties of Emami's Mentho Plus and Fast Relief.

With these two account wins, Rediffusion-Y&R gets creative duties for the FMCG giant's complete pain management portfolio because it already handled Zandu Balm's account.

Emami general manager - marketing Vilien Dengle said, "Rediffusion-Y&R has been working closely with Emami for over four years now.

hroughout, they have continued to exhibit an intimate level of engagement with our brands, the category, and our markets, which, coupled with their strong creative capabilities, have made our brands salient in the minds of our consumers. Hence, we are happy to entrust them with the creative duties for our entire pain management solution."
Rediffusion-Y&R also manages the marketing communication for the BoroPlus brand.

Rediffusion-Y&R president D. Rajappa added, "We are delighted to contribute to the development and growth of such iconic brands of the Emami family. We partner with our clients to make brands important in the lives of its consumers through strategically sound and innovative creative ideas."