France-based Publicis Groupe has acquired 100 per cent stake in
Malaysian digital agency Arachnid.
in 1996 in the capital city Kuala Lumpur, the Malaysian agency today
employs a team of more than sixty digital communications specialists.
It has roots in digital and interactive marketing the agency's service
offering has evolved to cover all forms of interaction-oriented
touch-points. Its portfolio of clients includes Dutch Lady (dairy),
Lexus, MINI, Petronas (oil and gas), Reckitt Benckiser, and Toyota.
Arachnid serves over 25 markets across North America, South America,
Western and Eastern Europe, Africa, Asia and Australia.
Post the acquisition, the agency will be rebranded Saatchi &
Saatchi Arachnid, and will become a part of the Saatchi & Saatchi
network in the Asia-Pacific region. Arachnid founder and CEO Chin
Weng Keong will continue to lead the business as Saatchi & Saatchi
Arachnid, and will now report to Saatchi & Saatchi Asia Pacific
Chairman and CEO Chris Foster.
this buyout, the Publicis Groupe now has more than 600 full-time
employees in Malaysia through its networks Leo Burnett, Publicis
Worldwide, Saatchi & Saatchi and VivaKi. At the end of June
2012, Publicis Groupe employed nearly 13,000 people across the Asia-Pacific
said, "Today's transaction signifies a major scaling up of
our digital capabilities across the Asia Pacific region, in order
to provide our clients with the best possible solutions across the
full multitude of consumer channels. The acquisition of Arachnid
will further enhance our ability to deliver powerful integrated
campaigns for our clients in this strategically important region
and to unleash the 'unreasonable power of creativity.' "
Keong added, "We've been exploring becoming part of a global
group for a while and we've received a number of offers. We've finally
found the right fit with Publicis Groupe. We share a common vision
and strategy with the Saatchi & Saatchi teams, and our excellent
rapport promises a wide range of synergies. This is an opportunity
for us to evolve beyond pure-play digital, and to integrate our
capabilities into a new generation agency well positioned for an