Mumbai-based social media agency Social Wavelength has partnered
with Canada based social media monitoring agency Radian6. The Indian
agency will be the representative for the Canadian agency in India.
partnership between Radian 6 (part of Salesforce.com) and Social
Wavelength entails that all business of Radian 6 in India will largely
be handled via Social Wavelength. Any leads generated by Radian
6 directly on their website, or through any other means, will come
to Social Wavelength, to be managed further. Social Wavelength will
also do its own independent marketing, and lead generation to sell
maximum licenses of Radian 6.
will also include the large existing client base of Social Wavelength
to whom the services of Radian 6 will be offered. Radian6s
clients include Dell, General Electric, Kodak, PepsiCo, Microsoft,
Edelman, Ogilvy Public Relations Worldwide and Weber Shandwick.
Wavelength joint CEO Sanjay Mehta said, Over the last 3.5
years that we have been in the social media space, we have worked
with number of social media monitoring tools, including Raidan 6.
In terms of extent of coverage of content on social media, the user
interface, the dashboards, the flexibility, the extensive reporting
that it offers, and the many value-added features that it has and
which it keeps introducing, we found no other tool to compare with
Radian 6. Keeping this in mind, we started our discussions with
Radian 6, and concluded this agreement with them recently.
Radian 6 is a social media monitoring tool, often, in order to put
together a solution of social media monitoring, there is a need
for services, beyond the tool. These services will then be offered
by Social Wavelength, to whoever may be interested. Therefore clients
now get a one-stop solution of the tool and the services.
Wavelength offers services like social media monitoring, online
reputation management and social media analytics.
account of ongoing support, training and sharing of global best
practices, Radian 6 adds tremendous value on an ongoing basis. Likewise,
Social Wavelength, on account of their hands-on experience, working
with large number of clients, and understanding the Indian landscape
very well, is able to bring that value to the table, and the resultant
combination is a perfect match for the end-client, said Mehta.
Wavelength will be conducting events and workshops together for
the benefit of users in India aiming to gain participation from
marketing folks, customer service teams, market research agencies
and corporate communication persons.