Global technology-driven multi-specialty healthcare company Allergan
has appointed Aegis' Carat Media Services as its media AOR in India.
the communication is targeted at the affluent and discerning consumers
especially women SEC A, middle-aged 35 years and above through a
combination of dailies, magazines and digital strategy Allergan
India director sales and marketing Anuja Naik said, "Their
innovative approach to media was critical in creating the initial
buzz and maintain the desired saliency within the tight budgets."
senior vice president -south Joydeep Raha said, "Our thorough
understanding of the consumers with respect to their attitudes and
aspirational needs was critical in recommending customised media
solutions in the context of beauty and fashion. We look forward
to partnering with Allergan in their endeavours and will leave no
stone unturned to deliver cutting edge Integrated solutions for
their unique brands."