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Bata to offer Angry Birds merchandise

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Mumbai: Bata India, manufacturer and retailer of footwear, are introducing a new collection of Angry Birds merchandise.

They are offering school shoes, casual shoes and accessories for children and teenagers.

The design?s created are trendy, comfortable and mix and match of various characters from the popular angry birds - red, blue, black, boomerang, the company said.

Bata India Rajeev group managing director Gopalakrishnan said, "With this association, we look forward to further strengthen relations with our younger audience. With a variety of products for pre-teens and teens, we are very excited to launch the ?Angry Birds collection? that will make every purchase made by the customer worthwhile for them. With increasing popularity of Angry Birds amongst the youth, these attractive styles & designs are surely to entice the younger customers."

Dream Theatre, Rovio?s (creator of Angry Birds franchise) representation agency in India secured the Angry Birds Bata India partnership.

Dream Theatre CEO and founder Jiggy George added, "We are thrilled and very proud of the Bata Angry Birds footwear range as it offers Angry Birds fans in India the best of both worlds, authorised Angry Birds merchandise and the Bata product promise!"

Priced between Rs 299 to Rs 999, the collection is available across all Bata stores and online.

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