Yatra.com, an online travel portal, has announced the launch of
its TV campaign bringing back Salman Khan as Mr Yatra.
campaign emphasises on leisure holidays and showcases the best deals
that will be available to the consumers this season at Yatra.com.
extension to the previous TV campaign, Yatra.com has announced the
launch of its new 360 degree marketing campaign. This campaign focuses
on deals in holiday packages, another offering from the Yatra.coms
multimedia campaign has been conceptualised by McCann.
head of marketing and strategic relations Pratik Mazumder said,
Yatra.coms new campaign combines the excitement of a
traveler with a delight of a hassle free booking at Yatra.com, offering
unmatched deals. Post the success of our last campaign; we wanted
to highlight the brand promise of leaving no stone unturned in getting
our customers the best holiday deals.
GM Ranjeev Vij said, Post a remarkable success of our first
campaign, this time our focus was to build recognition for Yatra.coms
best price offerings and also increase travellers likelihood
of booking tickets through Yatra.com. In an attempt to overcome
brands share of voice limitations and create necessary buzz
amongst travelers, it was imperative that the campaign conveyed
our messaging in the most appropriate manner. We believe the approach
we adopted while crafting the campaign was totally in synergy with
the brands requirements.
to Vij, the new campaign presents Khan as cool, in-control
and a forceful Yatra.com man where his motive is to
get the best price for his customers. Having done it for ticketing,
now Salman is out to commit the best holiday packages to Yatra.com
customers in yet another humorous commercial," he added.
campaign will be promoted through print, online, e-marketing and