Dentsu Media has bagged the media planning duties of the Securities
and Exchange Board of India's (SEBI) multimedia investor education
and awareness campaign.
agency won the account following a multi-agency pitch in which 13
renowned agencies had participated including Alaknanda Advertising,
Allied Media, Carat Media, Dentsu Communciations, Lintas Media Group,
Lodestar U M, Zenith Optimedia, Span Communications, R K Swamy BBDO,
Prachar Communications and Purnima Advertising Agency.
appointment is for a period of two years.
Media CEO Divya Gupta said, "It is an absolute honour to handle
SEBI's media business. We are extremely proud to have won this opportunity
of partnering with one of the apex regulatory authority of India,
and we look forward to the kind of work that we would be able to
do in this category."
SEBI official said, "We are glad on appointment of Dentsu as
the media agency for our investor awareness campaign. The appointment
has taken place after a detailed competitive and transparent process,
and we now look forward to work together, so as to achieve the objectives
set out for this campaign".
Media, along with Ogilvy & Mather as creative agency, will provide
communication planning to SEBI in its investor education and awareness
campaign, which is aimed at educating and creating awareness amongst
retail investors and also converting the savers into investors.