MUMBAI: Percept/H has appointed its chief executive officer Prabhakar Mundkur as a member of its board of directors.

Percept/H is the flagship advertising agency of Percept Limited. It is a 50:50 joint venture between Percept (entertainment, media and communications group) and Hakuhodo Inc. (Japanese advertising agency). The agency's Key clientele includes- Hero Honda, DLF, Bharti, Beetel, MTNL and Canon.

Mundkur could not be a member of the board earlier despite being the CEO because of some provisions of the joint venture agreement.

Mundkur had joined Percept/H in January 2005 and was spearheading the agency's growth over the last eight years. He is credited for business wins like Canon, Toyota, Fedex, Ditto TV from Zee Digital, Sahara Force India F1 team.

He will continue to lead the agency's initiatives on key national businesses such as Toyota, Hero, Canon, Fedex and Sahara while he continues to oversee the company from a board perspective and steer the organisation to the next level, the agency said in a statement.

Mundkur has over two decades of experience in the industry. Prior to joining Percept/H, he had also worked with JWT, Euro RSCG and Everest Advertising.