Intex Technologies, the Delhi-based IT accessories, mobile phones
and electronic products company, has signed up as on-ground sponsor
for England, Pakistan and Australia bilateral series.
part of this collaborative effort, Intex Aqua smartphones will be
displayed throughout all 19 matches (Test, ODIs & T20) being
played across various cities in India.
the brand will be prominently placed on 28 giant digital boards
encircling the grounds and two life-size screens placed strategically
inside the play ground.
Technologies general manager for mobile business Sanjay Kumar said
that the company will spend Rs 40-50 million on sponsorship as well
as activations through hoardings and retail point promotions.
company believes that the branding exercise will help to create
brand recall among sports enthusiasts visiting the stadiums as well
as watching the matches live on their television sets.
has been promoting cricket through its various associations in the
past. This is yet another step to reaffirm its commitment to the
game. We have been key sponsors for various cricket series including
IPL-Season 5 in the recent past. With this association, we are confident
to take brand 'Intex' to the next level. It is therefore our honour
to associate with this power packed series," Kumar said.
company was earlier associated with Rajasthan Royals as official