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Bids invited for media buying services for Cricket WC 2015

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MUMBAI: The Local Organising Committee (LOC) of the ICC Cricket World Cup 2015 is inviting Expressions of Interest (EOI) from for the provision of media buying services.

EOI submissions will be evaluated against specific criteria with respondents who qualify then invited to prepare detailed proposals as part of a tender process. Ultimately, the successful company will work closely with the LOC which has offices in Melbourne, Australia and Wellington, New Zealand. The ICC Cricket World Cup 2015 will be played in venues across both countries in February and March 2015.

The LOC will design and implement a comprehensive marketing and communications campaign to promote the tournament in conjunction with a creative agency and other partners. The chosen media buyer will provide and implement a strategy and plan around paid advertising as a part of this campaign across a range of platforms in Australia and New Zealand and potentially in other key markets such as India and the UK. The media buyer will also contribute general advice on the most effective way to communicate with general and specific audiences.

Critical to success will be the application of bespoke research, market segmentation and the latest digital and direct marketing techniques. Applicants will need to demonstrate considerable experience and insights into major events and the cricket culture in Australia and New Zealand.

The deadline for responses to the Media Buying EOI is 7 December 2012.

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