The Local Organising Committee (LOC) of the ICC Cricket World Cup
2015 is inviting Expressions of Interest (EOI) from for the provision
of media buying services.
submissions will be evaluated against specific criteria with respondents
who qualify then invited to prepare detailed proposals as part of
a tender process. Ultimately, the successful company will work closely
with the LOC which has offices in Melbourne, Australia and Wellington,
New Zealand. The ICC Cricket World Cup 2015 will be played in venues
across both countries in February and March 2015.
LOC will design and implement a comprehensive marketing and communications
campaign to promote the tournament in conjunction with a creative
agency and other partners. The chosen media buyer will provide and
implement a strategy and plan around paid advertising as a part
of this campaign across a range of platforms in Australia and New
Zealand and potentially in other key markets such as India and the
UK. The media buyer will also contribute general advice on the most
effective way to communicate with general and specific audiences.
Critical to success will be the application of bespoke research,
market segmentation and the latest digital and direct marketing
techniques. Applicants will need to demonstrate considerable experience
and insights into major events and the cricket culture in Australia
and New Zealand.
deadline for responses to the Media Buying EOI is 7 December 2012.