MUMBAI: Kids entertainment channel Pogo has partnered with Orange Education, a unit of Saraswati Group, to introduce a series of 11 school graded art and craft books titled ‘M.A.D. Let’s Doodle!’.

These books, aimed at children between the ages of 3-14 years, follow the curriculum prescribed by CBSE, ICSE, State Boards and International schools complimenting the NCERT Art Assessment guidelines and CCE and NCF 2005 directives.

Through the art and craft activities designed by experts, the curriculum focuses on development of non-verbal IQ, numeracy, spatial cognition, higher levels of language development, improved social relations, creative representation, music, movement and logic besides the lasting social and economic benefits in the quality of life led as a result of pursuing arts.

The ‘M.A.D. Let’s Doodle!’ books, priced at Rs. 195, will be available across all the leading retail chains like Landmark, Big Bazaar and Crossword before the commencement of the 2013 academic session. Each book contains about 40 educational activities and comes loaded with art and craft material in an easy to carry box packaging.

Commenting on the launch, Turner International India and South Asia Cartoon Network Enterprises Director Gaurav Brar said, “M.A.D has been one of the most popular shows in the kids entertainment genre and has always pushed the envelope with regard to creative and inspiring content across TV, publishing, licensing products, online, etc. We are very optimistic about the launch of ‘M.A.D. Let’s Doodle!’ which will extend the M.A.D brand core philosophy into school curriculum.”

To launch these books, Orange Education conducted a nationwide art competition inviting more than 1500 schools from across India. The competition culminates in four mega events held across Chandigarh, Delhi, Kolkata and Mumbai starting October and gives an opportunity to 4000 students and their teachers to interact with Rob, host of M.A.D.