Kids entertainment channel Pogo has partnered with Orange Education,
a unit of Saraswati Group, to introduce a series of 11 school graded
art and craft books titled M.A.D. Lets Doodle!.
books, aimed at children between the ages of 3-14 years, follow
the curriculum prescribed by CBSE, ICSE, State Boards and International
schools complimenting the NCERT Art Assessment guidelines and CCE
and NCF 2005 directives.
the art and craft activities designed by experts, the curriculum
focuses on development of non-verbal IQ, numeracy, spatial cognition,
higher levels of language development, improved social relations,
creative representation, music, movement and logic besides the lasting
social and economic benefits in the quality of life led as a result
of pursuing arts.
M.A.D. Lets Doodle! books, priced at Rs. 195,
will be available across all the leading retail chains like Landmark,
Big Bazaar and Crossword before the commencement of the 2013 academic
session. Each book contains about 40 educational activities and
comes loaded with art and craft material in an easy to carry box
on the launch, Turner International India and South Asia Cartoon
Network Enterprises Director Gaurav Brar said, M.A.D has been
one of the most popular shows in the kids entertainment genre and
has always pushed the envelope with regard to creative and inspiring
content across TV, publishing, licensing products, online, etc.
We are very optimistic about the launch of M.A.D. Lets
Doodle! which will extend the M.A.D brand core philosophy
into school curriculum.
launch these books, Orange Education conducted a nationwide art
competition inviting more than 1500 schools from across India. The
competition culminates in four mega events held across Chandigarh,
Delhi, Kolkata and Mumbai starting October and gives an opportunity
to 4000 students and their teachers to interact with Rob, host of