MUMBAI: WPP owned creative agency Ogilvy & Mather has acquired a stake in Myanmar’s advertising agency, Today Advertising.

Yangon-based Today Advertising employs 60 people.

“Today Advertising has a great reputation in Myanmar. We believe they are the perfect partner to work alongside us and our clients as the business potential of Asia’s newest frontier becomes apparent,” said Ogilvy & Mather Asia Pacific chief executive officer Paul Heath.

WPP has had discussions with Today Advertising for long and, finally, has been able to consummate it.

Added Today Advertising CEO Michael Lim, “Ogilvy & Mather Michael Lim is clearly the leader of all the international networks so it makes perfect sense to become partners.”

In all, WPP's businesses in the Asia Pacific region currently generate revenues of more than $4 billion, and employ nearly 42,000 people, contributing to group revenues of over $16 billion, including associates, and total employees of over 158,000.