The performance of Indian athletes on the field is finally
beginning to show results off the field as well with the Indian
Olympic Association closing its third sponsorship deal for
the upcoming London Olympics.
Nissin Foods Ltd, the makers of Top Ramen noodles, is the
latest to join the Olympics bandwagon by signing on as principal
sponsor of the Indian contingent for the Games.
acting president Vijay Kumar Malhotra, while welcoming the
sponsorship deal, expressed confidence that more industrial
houses and entrepreneurs will come forward to be part of the
Olympic Movement in the country.
is part of our commitment we had made to the sports persons
qualified for the Olympics that they will get their due share.
I hope they will bring laurels to the nation. We in IOA have
kept our promise and we hope the athletes will keep give their
best at the Games," Malhotra added.
on board as sponsors are South Korean electronics major Samsung
and Indian dairy products company Amul.