MUMBAI: The performance of Indian athletes on the field is finally beginning to show results off the field as well with the Indian Olympic Association closing its third sponsorship deal for the upcoming London Olympics.

Indo Nissin Foods Ltd, the makers of Top Ramen noodles, is the latest to join the Olympics bandwagon by signing on as principal sponsor of the Indian contingent for the Games.

IOA acting president Vijay Kumar Malhotra, while welcoming the sponsorship deal, expressed confidence that more industrial houses and entrepreneurs will come forward to be part of the Olympic Movement in the country.

"This is part of our commitment we had made to the sports persons qualified for the Olympics that they will get their due share. I hope they will bring laurels to the nation. We in IOA have kept our promise and we hope the athletes will keep give their best at the Games," Malhotra added.

Also on board as sponsors are South Korean electronics major Samsung and Indian dairy products company Amul.