Retail media network, Aurora Comms, has carried out a campaign
using the technology called augmented reality for insurance
provider Max New York Life.
over the prime ground floor area at Mumbais InOrbit
mall, Aurora Comms brought to the fore some augmented
reality to create a buzz. The same was also executed
at DLF Promenade in Delhi where it brought to life the devil
and the insurance agent, virtual characters from the
brands TV commercial. It created a separate area inviting
the malls many visitors to step into a new experience.
someone is in the square area created for this experience,
the devil and the agent would appear in front. The person
would be prompted to punch and destroy the devil in many ways,
with the agent interacting and advising too. This was coupled
with a background score making it an engaging experience for
the participant and the hundreds of onlookers.
idea was to communicate that Max New York Life Insurance gives
the right advice to audiences. Also, the activity being scheduled
at major Indian metros and B towns in-sync with the TV commercial
being on air means that this campaign is helping to reach
out to thousands of targeted customers.
New York Life director and CMO Anisha Motwani said,, "Max
New York Life has always thought of communicating to its audience
in an effective and innovative medium. The AR initiative is
an extension of our new brand campaign Aapke Sachche
Advisor." Vishakha Singh, Executive Director from
A Comms adds "Augmented reality has the capability to
engage audience in real size yet virtual world and this is
what we designed for Max New York Life consumers. Were
glad this campaign is delivering the communication to the