MUMBAI: Live In, the denim brand from Federal Brands, has appointed Cogmat to handle its social media duties.

The Mumbai-based digital media agency’s role will be to engage consumers in conversations about the brand. The duties include making the Facebook and Twitter pages more active and interactive.

There was no formal pitch for the account.

Cogmat had recently won the digital account for Mumbai-based high street fashion brand Benzer.

Cogmat is based in Mumbai and Hong Kong. Its clients are spread across sectors like education, luxury hospitality, financial services, FMCG and retail and include the likes of Oxemberg, Eurokids, Welingkar Group of Institutes and Mufti.