Khushi Advertising has bagged the exclusive rights of screening
ad films across the Fun Cinemas multiplex chain for two years.
rights have been given for all existing and upcoming Fun Cinemas
Multiplex screens across India for two years.
Advertising director Pranay Shah said, Khushi advertising
is growing aggressively and as part of our continuing expansion,
the new association with Fun Cinemas will further improve
our business growth. Khushi advertising has been selling multiplex
onscreen space pan India since last 15 years and has successfully
emerged as the best media buying agency in the cinema medium.
Advertising's strategy this year will be to control a minimum
of 650 screens across various cinemas.
Shah, "Our pan India presence with exclusive rights and
tie-ups with some of the biggest names and chains of malls,
Department stores and multiplexes makes us a single point
source for advertisers requirements in this exciting
new dimension of advertising."
Cinemas is currently present in over 19 cities across India,
including Mumbai, Delhi (4 properties), Bangalore, Chandigarh,
Lucknow, Jaipur, Hyderabad, Gwalior, Goa, Ambala Panipat,
Guwahati, Hissar, Amritsar, Kota, etc. comprising 77 screens
nationally. It is also present in tier I, tier II and tier
III cities with 200+ single screens (Digital Cinemas).
Cinemas plans to add 32 screens in multiplex format, 100 in
digital format and 25 screens in refurbishment format to its
tally in 2013.