MUMBAI: Khushi Advertising has bagged the exclusive rights of screening ad films across the Fun Cinemas multiplex chain for two years.

The rights have been given for all existing and upcoming Fun Cinemas Multiplex screens across India for two years.

Khushi Advertising director Pranay Shah said, “Khushi advertising is growing aggressively and as part of our continuing expansion, the new association with Fun Cinemas will further improve our business growth. Khushi advertising has been selling multiplex onscreen space pan India since last 15 years and has successfully emerged as the best media buying agency in the cinema medium.

Khushi Advertising's strategy this year will be to control a minimum of 650 screens across various cinemas.

Said Shah, "Our pan India presence with exclusive rights and tie-ups with some of the biggest names and chains of malls, Department stores and multiplexes makes us a single point source for advertiser’s requirements in this exciting new dimension of advertising."

Fun Cinemas is currently present in over 19 cities across India, including Mumbai, Delhi (4 properties), Bangalore, Chandigarh, Lucknow, Jaipur, Hyderabad, Gwalior, Goa, Ambala Panipat, Guwahati, Hissar, Amritsar, Kota, etc. comprising 77 screens nationally. It is also present in tier I, tier II and tier III cities with 200+ single screens (Digital Cinemas).

Fun Cinemas plans to add 32 screens in multiplex format, 100 in digital format and 25 screens in refurbishment format to its tally in 2013.