Mumbai-based high street fashion brand Benzer has entrusted
its digital duties Cogmat.
digital media agency will service the account out of its Mumbai
mandate includes creating a stronger digital presence for
Benzer through social media and other digital tools.
source from the agency confirmed the news to indiantelevision.com.
will work to build a large online community of users interested
in high-street ethnic Indian wear with the help of social
media marketing and online reputation management for Benzer
and its e-commerce portal, www.benzerworld.com. It will also
try and leverage social media platforms such as Facebook and
Twitter to drive the brand's e-commerce portal.
YouTube page of the brand has undergone a makeover as a part
of the digital branding exercise.
is based in Mumbai and Hong Kong. Its clients are spread across
sectors like education, luxury hospitality, financial services,
FMCG and retail and include the likes of Oxemberg, Eurokids,
Welingkar Group of Institutes and Mufti.