MUMBAI: Mumbai-based high street fashion brand Benzer has entrusted its digital duties Cogmat.

The digital media agency will service the account out of its Mumbai office.

The mandate includes creating a stronger digital presence for Benzer through social media and other digital tools.

A source from the agency confirmed the news to indiantelevision.com.

Cogmat will work to build a large online community of users interested in high-street ethnic Indian wear with the help of social media marketing and online reputation management for Benzer and its e-commerce portal, www.benzerworld.com. It will also try and leverage social media platforms such as Facebook and Twitter to drive the brand's e-commerce portal.

The YouTube page of the brand has undergone a makeover as a part of the digital branding exercise.

Cogmat is based in Mumbai and Hong Kong. Its clients are spread across sectors like education, luxury hospitality, financial services, FMCG and retail and include the likes of Oxemberg, Eurokids, Welingkar Group of Institutes and Mufti.