Diamond jewellery brand Nakshatra unveiled the brands
new logo and its latest brand campaign Glow Divine.
The new campaign and identity aims connect the brand with
the inner beauty that every woman radiates. Divine Force
is one of the key attributes of the new campaign - a fresh
take on the Divine Luck philosophy associated
with the brand.
The new look, feel and thought of the campaign is inspired
by the perfection and inner fire that each precious piece
of Nakshatra jewellery exudes and aims to relate it to ethereal
Goddess like divinity.
The new brand tagline, 'Glow Divine', has been used in order
to correlate the inner radiance that a diamond emits with
the inner beauty that every woman radiates. In keeping with
this, the new brand logo is inspired by a floral Indian motif
that morphs into a constellation in a graphically depicted
Gitanjali Group CMD Mehul Choksi said, The new logo
and identity is yet another milestone on Nakshatras
journey in symbolizing jewellery that is beautiful, divine
and ethereal, exuding divine energy of perfect creations!
It reflects all the values that have been at the core of our
brand philosophy as well the vision and direction in which
we aim to grow.
Brand ambassador Katrina Kaif said, The introduction
of a new brand identity and logo simply enhances the divinity
and immortality that Nakshatra represents. I look forward
to a continued great association with Nakshatra and continue
to wish the brand all the very best.