SMG Digital, Starcom MediaVest Groups digital arm, has
made two key appointments. While Sharon Aneja is named as
Earned Innovation director & business head West, Gautham
Pingali joins as Digital Improvisation director.
will be based out of Mumbai, while Pingali will work from
the Bangalore office. Both will report to SMG Digital national
director Arnab Mitra.
Digital was formed in recognition of how Search, Social, Mobile
and Display play a role in the rapidly changing landscape
of Marketing, Communications & Media.
the Social media reach scaling up and earned media gaining
a strong ground with big advertisers, Anejas appointment
is in sync with SMG Digitals focus in investing on people,
processes and technology to boost client visibility and engaging
consumers on an interactive platform," the agency said.
recently shifted to India after working in London for the
last 12 years. Prior to joining SMG Digital, she was working
with UKTV (the commercial arm of the BBC) as the head of Digital
Entertainment, where she was primarily responsible for developing
a creative and commercially focused multi-platform vision
for the companys core entertainment brands. She has
a longstanding experience advising the business on key online
and social media trends.
began her career in 1991 with Conde Nast and has since then
held important positions with organisations like Virgin Media,
National Geographic, and Sky. She completed her education
from the Queen Mary University of London.
also continued to strengthen its South operations where it
has a substantial client base. With the appointment of Pingali,
SMG added to its talent pool in the South after several recent
appointments. "This move denotes the high interest levels
in Digital in the southern markets as well," the agency
has over six years of experience in multiple verticals across
industries. He joins SMG Digital after a three-year stint
with Havas Media. He initially started off with the groups
center of excellence to drive operational efficiency and organisational
growth and quickly moved into managing projects for global
& regional clients. He was last working as associate director,
Strategy & Business Development, with Havas Digital India
where he also managed the businesses in North.
started his career in 2004 with AIESEC Hyderabad and has since
then led teams at Myrmidon Consulting and ABN AMRO Central
Enterprise Services. He is a B.Tech graduate from the Jawaharlal
Nehru Technology University in Hyderabad.
the appointments, Mitra said, " We are thrilled to have
Sharon and Gautham on board. While Sharon has huge global
exposure and a very solid creative experience in her kitty,
Gautham has a sharp inclination towards business development
and strategy. I am sure both will immensely contribute to
the success of SMG Digital."