The viewership for the first 46 matches (44 matches excluding
two abandoned matches) of the Indian Premier League remained
flat at 3.40 TVR, despite the improved quality of matches
and several close encounters.
cumulative reach of the current season of IPL matches stood
at 151.58 million, according to Tam data for CS 4+ TG All
season 4 of the IPL had garnered an average viewership of
3.54 TVR with a cumulative reach of 152.72 million. The season
1 of the tournament followed by season 3 had the best performance
garnering 4.72 and 4.53 TVR respectively.
IPL ratings have gone down below the 3.5 TVR for the first
time, marking a new low in its viewership.
the IPL had notched an average viewership of 3.41 TVR for
the initial 36 matches with a cumulative reach of 144.9 million.
first 27 matches of the IPL had managed a viewership of 3.53
TVR, down from 3.88 TVR a year ago. Even the cumulative reach
has taken a beating, down from 140 million last year to 137
average viewership for the first seven matches was 3.76 TVR
which further fell to an average of 3.65 TVR for the 16 matches.
the falling viewership of the IPL, Percept Media Lab had released
an analytical report according to which the IPL viewership
has stabilised after going through a 'level shift' or sudden
drop in viewership.
report also stated that the viewership has dropped since the
initial attraction and draw of sports combined with glamour
has worn off, and there is no longer a novelty
around the IPL concept.
also established that the share of Female viewers for SEC
ABC has dropped to 10 per cent from 13 per cent in IPL season
4 even as it retained its core Male TG.