MUMBAI: ad2c, provider of advanced mobile marketing and innovative solutions for the Indian market, has appointed Harish Nair as chief strategy officer and Pradeep AJ as the business director.

ad2c CEO Madan Sanglikar said, “We are very excited about welcoming Harish and Pradeep on board. Their vast experience and expertise in digital arena will help us in delivering superior innovations and solutions. They will play a key role in strengthening and anchoring the digital proficiency of ad2c in India. ”

As the chief strategy officer, Nair’s mandate is to help brands improve the quality of their conversations with their audience with mobile at the core of the communications strategy.

Nair said, “My effort will be to utilise my skills and knowledge in forging a strong and formidable foundation for the digital squad at ad2c to guarantee a significant improvement in the way brands interact with their audience. ”

Pradeep’s mandate is to grow the digital business in South India while positioning mobile as the core offering for advertisers.

Pradeep added, “I firmly believe that mobile marketing is moving towards the pinnacle, and as a part of ad2c team I will ensure that we are the leaders riding this digital nimbus.”

Nair comes in with a decade of experience in the digital arena. His last stint was with Mindshare as partner – invention. He started his digital journey with BOTW, a self-styled start-up.

Pradeep started his career with digital B2B startups in 2002, while working at Jobstreet.com and Dice.com, managing sales and marketing for their India operations. In 2008, he joined Mindshare to manage the digital media practice for brands from various sectors like Beverages, Fashion and IT.