ad2c, provider of advanced mobile marketing and innovative
solutions for the Indian market, has appointed Harish Nair
as chief strategy officer and Pradeep AJ as the business director.
CEO Madan Sanglikar said, We are very excited about
welcoming Harish and Pradeep on board. Their vast experience
and expertise in digital arena will help us in delivering
superior innovations and solutions. They will play a key role
in strengthening and anchoring the digital proficiency of
ad2c in India.
the chief strategy officer, Nairs mandate is to help
brands improve the quality of their conversations with their
audience with mobile at the core of the communications strategy.
said, My effort will be to utilise my skills and knowledge
in forging a strong and formidable foundation for the digital
squad at ad2c to guarantee a significant improvement in the
way brands interact with their audience.
mandate is to grow the digital business in South India while
positioning mobile as the core offering for advertisers.
added, I firmly believe that mobile marketing is moving
towards the pinnacle, and as a part of ad2c team I will ensure
that we are the leaders riding this digital nimbus.
comes in with a decade of experience in the digital arena.
His last stint was with Mindshare as partner invention.
He started his digital journey with BOTW, a self-styled start-up.
started his career with digital B2B startups in 2002, while
working at Jobstreet.com and Dice.com, managing sales and
marketing for their India operations. In 2008, he joined Mindshare
to manage the digital media practice for brands from various
sectors like Beverages, Fashion and IT.